Cosmetic Dentistry Is Thriving, and Here’s Why | Dentistry

The field of cosmetic dentistry is on fire. Not literally, but figuratively. The popularity of cosmetic dentistry procedures has increased an unreal amount of the past 5 years. This is due to the increase of technology associated with these procedures. Americans have always been concerned about their looks, and now when it comes to dentistry the options have gotten amazingly better.The rate of porcelain veneers, for instance, increased 250% in the past 5 years. Porcelain veneers can completely change a person’s smile in as few as two visits. They are made by hand from durable porcelain and custom shaded to blend with your teeth. They hide chips, gaps, and cracks, chips, along with straightening and whitening your smile.When it comes to teeth whitening, the rate has increased by 300% and direct bonding increased by 100%.


There are very few fields of medicine with such rapid increases in such a short time. What this means is that cosmetic dentistry is in a field of rapid evolution. Along with the technology comes dentists learning how to perform the procedures, and then offering it to their existing patients. But along with this, dentists can now offer these techniques through their marketing efforts to a whole new set of patients.These procedures become excellent marketing tools for the following reasons. One of the first thing people notice about each other is the smile. It provides confidence, lifts self esteem, and is a “check point” to physical attraction. As the technology for making the smile more attractive enters the marketplace and the price point is right, customers will respond with purchasing those procedures.Why has cosmetic dentistry surged in popularity. One of the major reasons is the price has dropped. When the price is too high, either people will resist the options or if the desire is high enough they will finance the procedure. Typically though, market forces drive the cost of the procedure down into a manageable range. And that is what has happened with cosmetic dentistry. There are over the counter products galore for teeth whitening, and as they popped up what did dentists have to do? Lower their prices to compete, and offer specials to bring patients in the door.At what point do the lower prices reflect a situation where dentists cannot turn a profit anymore? They don’t when you consider how it usually works. Dentists will offer a lower price than seems possible for a procedure like teeth whitening. They may actually just break even the price is so low. But what happens if you love the office, the dentist, the whole experience? You become a patient! And it turns into a win-win situation for the customer and the dentist, who has essentially turned a “loss leader” of making no profit on your visit into a life long patient.


This is why cosmetic dentistry is so popular right now. Either the in-depth procedures provide a nice profit to the dentist, or the minor procedures help bring patients into the office as “loss-leaders”. Even dental procedures are subject to free market rules with the prices dropping, and predominantly because of those forces the field is exploding.

What Is Preventive Dentistry? | Dentistry

According to medical dictionaries, preventive dentistry is “dentistry concerned with maintenance of a normal masticating mechanism by fortifying the structures of the oral cavity against damage and disease.” Yet even with this definition, you may still be wondering “What is it?” In more general terms, preventive dentistry is an area of dentistry that focuses on preventing dental problems before they start. By utilizing procedures, practices, and life skills that help to maintain proper oral health, preventive dentistry aims to stop problems before they begin or to prevent the progression of an oral disease.Typically, there are two aspects to this type of dentistry. The first and most important aspect involves the oral hygiene habits that you perform at home. In short, this involves regularly brushing and flossing your teeth in order to maintain optimal dental health. However, it is also encompasses assessments, procedures, and practices employed by your dentist and dental staff to help you maintain healthy teeth and gums. Both aspects are crucial to your oral health and the main objective is to stop the progression of oral diseases in their very early stages.


More specifically, its includes prophylaxis, examination, diagnosis, and treatment. Prophylaxis refers to the cleaning process employed either by yourself or your dentist. Obviously it is important to thoroughly and regularly clean your teeth at home, but it is also important to have regular dental check-ups by a professional. No matter how painstakingly you clean your teeth, there is always the risk of periodontal disease and only your dentist will be aware of all the signs and symptoms of a possible disease. In addition, thorough examination of your teeth and gums through professional dentistry techniques, x-rays, and oral cancer screening is another crucial aspect of preventive dentistry. Especially in the case of oral cancer, in which more than half of cases have already metastasized to the lymph nodes by the time of diagnosis, preventive dentistry can even be a life saver. Moreover, your dentist will have special techniques for identifying and diagnosing periodontal disease so that you can be given the correct treatment.


Finally, preventive dentistry also relies heavily on education. Your dentist can give you very useful information about home care, nutrition, and lifestyle habits that have a positive or negative impact on your overall dental health. Of course proper brushing and flossing on a regular schedule are crucial for your oral health, but mouth rinses, home fluoride applications, and learning the proper techniques for brushing and flossing are also keys to preventive dentistry. In addition, your dentist can give you information and access to techniques for smoking cessation and other skills that will help you to maintain healthy teeth and gums throughout your life.