The field of cosmetic dentistry is on fire. Not literally, but figuratively. The popularity of cosmetic dentistry procedures has increased an unreal amount of the past 5 years. This is due to the increase of technology associated with these procedures. Americans have always been concerned about their looks, and now when it comes to dentistry the options have gotten amazingly better.The rate of porcelain veneers, for instance, increased 250% in the past 5 years. Porcelain veneers can completely change a person’s smile in as few as two visits. They are made by hand from durable porcelain and custom shaded to blend with your teeth. They hide chips, gaps, and cracks, chips, along with straightening and whitening your smile.When it comes to teeth whitening, the rate has increased by 300% and direct bonding increased by 100%.
There are very few fields of medicine with such rapid increases in such a short time. What this means is that cosmetic dentistry is in a field of rapid evolution. Along with the technology comes dentists learning how to perform the procedures, and then offering it to their existing patients. But along with this, dentists can now offer these techniques through their marketing efforts to a whole new set of patients.These procedures become excellent marketing tools for the following reasons. One of the first thing people notice about each other is the smile. It provides confidence, lifts self esteem, and is a “check point” to physical attraction. As the technology for making the smile more attractive enters the marketplace and the price point is right, customers will respond with purchasing those procedures.Why has cosmetic dentistry surged in popularity. One of the major reasons is the price has dropped. When the price is too high, either people will resist the options or if the desire is high enough they will finance the procedure. Typically though, market forces drive the cost of the procedure down into a manageable range. And that is what has happened with cosmetic dentistry. There are over the counter products galore for teeth whitening, and as they popped up what did dentists have to do? Lower their prices to compete, and offer specials to bring patients in the door.At what point do the lower prices reflect a situation where dentists cannot turn a profit anymore? They don’t when you consider how it usually works. Dentists will offer a lower price than seems possible for a procedure like teeth whitening. They may actually just break even the price is so low. But what happens if you love the office, the dentist, the whole experience? You become a patient! And it turns into a win-win situation for the customer and the dentist, who has essentially turned a “loss leader” of making no profit on your visit into a life long patient.
This is why cosmetic dentistry is so popular right now. Either the in-depth procedures provide a nice profit to the dentist, or the minor procedures help bring patients into the office as “loss-leaders”. Even dental procedures are subject to free market rules with the prices dropping, and predominantly because of those forces the field is exploding.